| dc.contributor.author | AMRITHA SATHISH | |
| dc.contributor.author | Dr PONNY JOSEPH (Guide) | |
| dc.date.accessioned | 2025-06-28T10:03:15Z | |
| dc.date.available | 2025-06-28T10:03:15Z | |
| dc.date.issued | 2025 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/6532 | |
| dc.publisher | Bharata Mata College | en_US |
| dc.title | Celebrity Endorsement and Its Effect on Purchase Intention: A Customer- Centric Study of Mercely’s Ice Cream | en_US |
| dc.type | Students Projects | en_US |