DSpace Repository
THE MEDIATING ROLE OF CUSTOMER EQUITY DRIVERS BETWEEN SOCIAL MEDIA MARKETING ACTIVITIES AND AUTOMOBILE BRANDS PURCHASE INTENTION
- DSpace Home
- →
- Students Projects
- →
- Post Gratuate Project / Dissertation
- →
- Commerce
- →
- 2022
- →
- View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.author | P S, Arun | |
| dc.contributor.author | Thomas, Tessy | |
| dc.date.accessioned | 2022-11-08T05:49:48Z | |
| dc.date.available | 2022-11-08T05:49:48Z | |
| dc.date.issued | 2022-09-28 | |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/3649 | |
| dc.language.iso | en | en_US |
| dc.publisher | Bharata Mata College | en_US |
| dc.subject | social media marketing activities, brand equity, relationship equity, value equity, purchase intention. | en_US |
| dc.title | THE MEDIATING ROLE OF CUSTOMER EQUITY DRIVERS BETWEEN SOCIAL MEDIA MARKETING ACTIVITIES AND AUTOMOBILE BRANDS PURCHASE INTENTION | en_US |
| dc.type | Students Projects | en_US |
