• A Study on the Factors Influencing the Intention to Use Wearable Fitness Devices 

  y ANTONY THOMA; CA(Dr) JOSEPH JOY PUTHUSSERY (Bharata Mata College, 2025)
• A STUDY ON WORKPLACE HAPPINESS AMONG IT PROFESSIONALS 

  REXY JOSEPH; DR.ANTON JOSEPH (Guide) (Bharata Mata College, 2025)
• THE INFLUENCE OF AUGMENTED REALITY ON EYEWEAR PURCHASE DECISION 

  AGRIYA CHANDRAN; Dr. TESSY THOMAS (Guide) (Bharata Mata College, 2025)
• Celebrity Endorsement and Its Effect on Purchase Intention: A Customer- Centric Study of Mercely’s Ice Cream 

  AMRITHA SATHISH; Dr PONNY JOSEPH (Guide) (Bharata Mata College, 2025)
• THE EFFECT OF ONLINE BEHAVIORAL ADVERTISING ON TRAVEL INTENTION AMONG MILLENNIALS 

  POOJA PRASAD; DR.ANTON JOSEPH (Guide) (Bharata Mata College, 2025)
• “EXAMINING THE EFFECT OF AI-POWERED RECOMMENDATIONS ON ONLINE GROCERY PURCHASE DECISIONS” 

  Nimmy George; DR. AJAY JOSEPH (Guide) (Bharata Mata College, 2025)
• CUSTOMERS PREFERENCE TOWARDS LIC AND PRIVATE LIFE INSURANCE COMPANIES 

  Akash Tom (Bharatamata College Thrikkakara, 2025-05-21)
• DETERMINANTS OF INVESTMENT BEHAVIOUR IN STOCK TRADING: A STUDY WITH SPECIAL REFERENCE TO COLLEGE STUDENTS IN ERNAKULAM DISTRICT 

  BABU, ELDHO; JOY PUTHUSSERY, CA(Dr) JOSEPH (Under the Guidance) (2024-05-31)
• A STUDY ON THE PREFERENCE OF ELECTRIC SCOOTER AMONG YOUNGSTERS 

  V PAUL, ALBIN; JOY PUTHUSERY, CA Dr JOSEPH (under the guidance) (2024-05-31)
• A STUDY ON EFFECT OF SHOPBOTS ON PURCHASE INTENTION OF MOBILES 

  JAMES, GODWIN; JOSEPH, Dr. AJAY (Under The Guidance) (2024-05-31)
• THE IMPACT OF BIG FIVE PERSONALITY TRAITS IN ENTREPRENEURIAL INTENTION AMONG POST GRADUATE STUDENTS IN ERNAKULAM DISTRICT 

  K N, NOUFIYA (2024-03-31)
• INVESTIGATING THE INFLUENCE OF FINANCIAL LITERACY ON SAVINGS BEHAVIOUR WITHIN THE COLLEGE STUDENTS OF ERNAKULAM DISTRICT 

  SURESH, RADHIKA; JESNA M JOSE, Dr. PRESTEENA JESNA M (Under the Guidance) (2024-03-31)
• DETERMINANTS OF INVESTMENT BEHAVIOUR IN STOCK TRADING: A STUDY WITH SPECIAL REFERENCE TO COLLEGE STUDENTS IN ERNAKULAM DISTRICT 

  BABU, ELDHO; JOY PUTHUSSERY, CA(Dr) JOSEPH (Under the Guidance) (2024-03-31)
• A STUDY ON THE EFFECT OF CONSUMER’S ATTITUDE TOWARDS PUSH NOTIFICATIONS AND FUTURE SHOPPING INTENTIONS 

  ALEXANDER, AJU; JOSEPH, Dr. PONNY (Under the Guidance) (2024-03-31)
• A STUDY ON FACTORS AFFECTING INVESTOR’S INTENTION TO INVEST IN SOCIALLY RESPONSIBLE INVESTMENTS (SRI) 

  XAVIER, THERESA; THOMAS, Dr. Sr. TESSY (Under the guidance) (2024-03-31)
• A STUDY ON FACTORS INFLUENCING CONSUMER’S PURCHASE INTENTION TOWARDS GREEN PRODUCTS 

  O A, SREELAKSHMI; GEORGE, DR.NIMMY.A(Under the Guidance) (2024-03-31)
• “THE EFFECTS OF FAST FOOD RESTAURANT ATTRIBUTES ON SWITCHING BEHAVIOUR AND NEGATIVE WORD OF MOUTH” 

  NS, UMESH; JOSEPH, Dr. ANTON(Under the Guidance) (2023-05-01)
• “THE EFFECT OF DIGITAL REVOLUTION ON MODERN BANKING AND IT’S SATISFACTION AMONG CUSTOMERS” 

  SANJEEV S, SREEJITH; A GEORGE, Dr. NIMMY (Under the Guidance) (2023-05-31)
• A STUDY ON INFLUENCE OF PESTER POWER ON PARENTS BUYING DECISION 

  GEORGE, SHERIN; THOMAS, Dr. TESSY(Under the Guidance) (2023-05-31)
• A STUDY ON EFFECT OF PERSONALITY TRAIT ON DOGMATISM AMONG YOUNG ONLINE SHOPPERS 

  R, ANUSREE; JOSEPH, Dr. AJAY (Under The Guidance) (2023-05-31)

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