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<title>2022</title>
<link href="http://localhost:8080/xmlui/handle/123456789/3644" rel="alternate"/>
<subtitle/>
<id>http://localhost:8080/xmlui/handle/123456789/3644</id>
<updated>2026-06-17T12:38:22Z</updated>
<dc:date>2026-06-17T12:38:22Z</dc:date>
<entry>
<title>A STUDY ON IMPACT OF SOCIAL MEDIA IN THE SUCCESS OF WOMEN ENTREPRENEURSHIP IN ERNAKULAM DISTRICT</title>
<link href="http://localhost:8080/xmlui/handle/123456789/3652" rel="alternate"/>
<author>
<name>Augustine, Deena</name>
</author>
<author>
<name>Joseph, Dr.Ponny(under the Guidance)</name>
</author>
<id>http://localhost:8080/xmlui/handle/123456789/3652</id>
<updated>2022-11-26T09:32:36Z</updated>
<published>2022-09-26T00:00:00Z</published>
<summary type="text">A STUDY ON IMPACT OF SOCIAL MEDIA IN THE SUCCESS OF WOMEN ENTREPRENEURSHIP IN ERNAKULAM DISTRICT
Augustine, Deena; Joseph, Dr.Ponny(under the Guidance)
</summary>
<dc:date>2022-09-26T00:00:00Z</dc:date>
</entry>
<entry>
<title>A STUDY ON EFFECT OF SHOPBOTS ON PURCHASE INTENTION OF MOBILES</title>
<link href="http://localhost:8080/xmlui/handle/123456789/3651" rel="alternate"/>
<author>
<name>Paul, Christy</name>
</author>
<author>
<name>Joseph, Dr.Ajay</name>
</author>
<id>http://localhost:8080/xmlui/handle/123456789/3651</id>
<updated>2022-11-26T09:37:38Z</updated>
<published>2022-09-26T00:00:00Z</published>
<summary type="text">A STUDY ON EFFECT OF SHOPBOTS ON PURCHASE INTENTION OF MOBILES
Paul, Christy; Joseph, Dr.Ajay
</summary>
<dc:date>2022-09-26T00:00:00Z</dc:date>
</entry>
<entry>
<title>A STUDY ON ANTECEDENTS OF BRAND ENGAGEMENT WITH REGARD TO LG</title>
<link href="http://localhost:8080/xmlui/handle/123456789/3650" rel="alternate"/>
<author>
<name>varghese, Ashmitha</name>
</author>
<author>
<name>Joseph, Dr.Ajay</name>
</author>
<id>http://localhost:8080/xmlui/handle/123456789/3650</id>
<updated>2022-11-26T09:38:54Z</updated>
<published>2022-09-27T00:00:00Z</published>
<summary type="text">A STUDY ON ANTECEDENTS OF BRAND ENGAGEMENT WITH REGARD TO LG
varghese, Ashmitha; Joseph, Dr.Ajay
</summary>
<dc:date>2022-09-27T00:00:00Z</dc:date>
</entry>
<entry>
<title>THE MEDIATING ROLE OF CUSTOMER EQUITY DRIVERS BETWEEN SOCIAL MEDIA MARKETING ACTIVITIES AND AUTOMOBILE BRANDS PURCHASE INTENTION</title>
<link href="http://localhost:8080/xmlui/handle/123456789/3649" rel="alternate"/>
<author>
<name>P S, Arun</name>
</author>
<author>
<name>Thomas, Tessy</name>
</author>
<id>http://localhost:8080/xmlui/handle/123456789/3649</id>
<updated>2022-11-08T05:49:48Z</updated>
<published>2022-09-28T00:00:00Z</published>
<summary type="text">THE MEDIATING ROLE OF CUSTOMER EQUITY DRIVERS BETWEEN SOCIAL MEDIA MARKETING ACTIVITIES AND AUTOMOBILE BRANDS PURCHASE INTENTION
P S, Arun; Thomas, Tessy
</summary>
<dc:date>2022-09-28T00:00:00Z</dc:date>
</entry>
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