<?xml version="1.0" encoding="UTF-8"?>
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/">
<title>Commerce</title>
<link href="http://localhost:8080/xmlui/handle/123456789/303" rel="alternate"/>
<subtitle/>
<id>http://localhost:8080/xmlui/handle/123456789/303</id>
<updated>2026-06-17T11:03:13Z</updated>
<dc:date>2026-06-17T11:03:13Z</dc:date>
<entry>
<title>A Study on the Factors Influencing the Intention to Use Wearable Fitness Devices</title>
<link href="http://localhost:8080/xmlui/handle/123456789/6553" rel="alternate"/>
<author>
<name>y ANTONY THOMA</name>
</author>
<author>
<name>CA(Dr) JOSEPH JOY PUTHUSSERY</name>
</author>
<id>http://localhost:8080/xmlui/handle/123456789/6553</id>
<updated>2025-07-01T09:32:59Z</updated>
<published>2025-01-01T00:00:00Z</published>
<summary type="text">A Study on the Factors Influencing the Intention to Use Wearable Fitness Devices
y ANTONY THOMA; CA(Dr) JOSEPH JOY PUTHUSSERY
</summary>
<dc:date>2025-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>A STUDY ON WORKPLACE HAPPINESS AMONG IT PROFESSIONALS</title>
<link href="http://localhost:8080/xmlui/handle/123456789/6552" rel="alternate"/>
<author>
<name>REXY JOSEPH</name>
</author>
<author>
<name>DR.ANTON JOSEPH (Guide)</name>
</author>
<id>http://localhost:8080/xmlui/handle/123456789/6552</id>
<updated>2025-07-01T04:54:55Z</updated>
<published>2025-01-01T00:00:00Z</published>
<summary type="text">A STUDY ON WORKPLACE HAPPINESS AMONG IT PROFESSIONALS
REXY JOSEPH; DR.ANTON JOSEPH (Guide)
</summary>
<dc:date>2025-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>THE INFLUENCE OF AUGMENTED REALITY ON EYEWEAR PURCHASE DECISION</title>
<link href="http://localhost:8080/xmlui/handle/123456789/6535" rel="alternate"/>
<author>
<name>AGRIYA CHANDRAN</name>
</author>
<author>
<name>Dr. TESSY THOMAS (Guide)</name>
</author>
<id>http://localhost:8080/xmlui/handle/123456789/6535</id>
<updated>2025-06-30T06:00:31Z</updated>
<published>2025-01-01T00:00:00Z</published>
<summary type="text">THE INFLUENCE OF AUGMENTED REALITY ON EYEWEAR PURCHASE DECISION
AGRIYA CHANDRAN; Dr. TESSY THOMAS (Guide)
</summary>
<dc:date>2025-01-01T00:00:00Z</dc:date>
</entry>
<entry>
<title>Celebrity Endorsement and Its Effect on Purchase Intention: A Customer- Centric Study of Mercely’s Ice Cream</title>
<link href="http://localhost:8080/xmlui/handle/123456789/6532" rel="alternate"/>
<author>
<name>AMRITHA SATHISH</name>
</author>
<author>
<name>Dr PONNY JOSEPH (Guide)</name>
</author>
<id>http://localhost:8080/xmlui/handle/123456789/6532</id>
<updated>2025-06-28T10:03:15Z</updated>
<published>2025-01-01T00:00:00Z</published>
<summary type="text">Celebrity Endorsement and Its Effect on Purchase Intention: A Customer- Centric Study of Mercely’s Ice Cream
AMRITHA SATHISH; Dr PONNY JOSEPH (Guide)
</summary>
<dc:date>2025-01-01T00:00:00Z</dc:date>
</entry>
</feed>
